Summary of Findings (November 2025–June 2026, 28 responses received – Varna City Centre)
The document compiles survey responses collected between November 2025 and June 2026 from visitors and residents of Varna city centre. Responses were submitted in both Bulgarian and English and focused on visitor satisfaction, accessibility, urban infrastructure, overall experience, and willingness to recommend or revisit the destination.
Key Results
Overall experience:
Overall satisfaction with Varna was generally positive. Most respondents described themselves as very satisfied or moderately satisfied with their experience in the city centre. Several visitors highlighted enjoying their stay and expressed positive impressions of the city. Although some neutral and negative assessments were recorded, these represented a minority of responses.
Accessibility and Infrastructure
Accessibility and infrastructure received mixed evaluations. While many respondents were satisfied with the current situation, recurring suggestions for improvement focused on:
- Better accessibility for people with disabilities and reduced mobility.
- Installation or modernization of elevators in pedestrian underpasses.
- Improvements to sidewalks and pedestrian infrastructure.
- Better transport connections to tourist attractions and services.
Overall, respondents recognised ongoing efforts but indicated that accessibility remains an area where further investment would be beneficial.
Urban Environment and Public Spaces
Several respondents commented on the quality of the urban environment. Positive feedback highlighted the attractiveness of the city centre and the overall visitor experience. However, a number of concerns emerged regarding:
- Cleanliness in certain areas.
- Insufficient parking capacity, particularly in the city centre.
- Maintenance and expansion of green spaces.
- Urban landscaping and adaptation to increasingly hot weather conditions.
- Conflicts between pedestrians, bicycles, and electric scooters in crowded areas.
Parking shortages were among the most frequently mentioned issues.
Visitor Satisfaction and Destination Appeal
Despite the concerns identified, perceptions of Varna as a destination remain highly positive. Most respondents indicated that they would:
- Return to Varna in the future.
- Recommend the city to friends and family.
- Continue visiting the city centre and its attractions.
The likelihood of recommending Varna was particularly strong, with a large majority expressing confidence in promoting the destination to others.
Challenges & Areas for Improvement
The most common recommendations included:
- Expanding parking facilities and improving parking management.
- Enhancing accessibility infrastructure for visitors with disabilities.
- Improving pedestrian underpasses and public transport connections.
- Increasing cleanliness and maintenance standards.
- Expanding and diversifying urban greenery.
- Better regulation of bicycles and scooters in pedestrian areas.
- Continued investment in public spaces and tourist infrastructure.
While some respondents expressed dissatisfaction with specific aspects of the urban environment, criticism was generally focused on infrastructure rather than on the overall visitor experience.
Conclusions
Varna City Centre is generally perceived as an attractive and welcoming destination with high levels of visitor satisfaction. Respondents particularly value the overall experience of visiting the city and show strong willingness to return and recommend it to others. The main opportunities for improvement relate to accessibility, parking availability, urban maintenance, pedestrian infrastructure, and climate adaptation measures. Addressing these issues would likely further enhance visitor satisfaction and strengthen Varna's appeal as a year-round destination.
